Friday 30 September 2011

Analysis of Two Magazine Adverts



These two magazine adverts are very different mainly because of the two different genres. We are comparing Janet Jackson’s ‘Discipline’ album and Band of Skulls single ‘Fires’. On the Band of Skulls single the band name and single title is central at the top of the advert whereas on Janet Jackson’s advert she has her name and her album’s name painted onto her black PVC gloves. On the advert for Janet Jackson’s album, the release date is in smaller print than the albums title. It is located at the bottom of the advert in the centre where it is visible to the naked eye. The Band of Skulls advert doesn’t have an official release date; it just says ‘Out now’ above the CD’s cover. From looking at the magazine advert for Janet Jackson’s album, we can see that her styling and image is very ‘in theme’ with the R&B and Pop genres. From the information on the advert, we can see that Janet Jackson is making a comeback, and the colour choice of the advert reflects this as it is striking in black and white. The Band of Skulls advert doesn’t feature any images of the actual band themselves however; they have an image of fire to portray the theme of their single ‘Fires’. The black background of the magazine advert reflects the rock genre and the orangey tones reflect the theme of the single titled ‘Fires’.
From the Band of Skulls advert we can see that the single features the song entitled ‘Fires’ as it clearly stated in the middle of the advert in italic font. The advert for Janet Jackson’s album features the songs ‘Feedback’ and ‘Luv’, which is located in smaller print at the bottom of the advert.
We can see from Janet Jackson’s magazine advert that her album is to be released on CD and available to download. Whereas, the Band of Skulls single ‘Fires’ is available on 7” and download. The single’s artwork for the Band of Skulls is also the background for the magazine advert which brings the magazine advertisement together. Janet Jackson’s magazine advert is her album artwork and, is purely based around her and her comeback therefore they use a photo of her than artwork.
There is no indication of record labels on either magazine advert; however both artists have their official website stated on the magazine adverts and the Band of Skulls also have their official MySpace displayed on the advert. Along with all the other information displayed on the advert for Janet Jackson’s album ‘Discipline’ it says ‘5-time Grammy Award Winner and Oscar Nominated’ and ‘She’s got her groove back – Touch magazine’. However the Band of Skulls do not have any critical quotes or ratings on the advert, which indicates that they are either an upcoming band, or not as well known as artists including Janet Jackson.

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