Monday 31 October 2011

Rough Cut Feedback

Our fellow class members watched our initial rough cut and gave us some feedback.

Feedback 1
Camera work:
- Good close up shot
- Little bit jerky - not majorly

Mise en scene:
- Guitar links to music - but out of time
- Location isn't too good - perhaps
- Fade around the edge/alter colours
- Costume is good - colours work well

Editing:
- The zoom out in unnecessary
- Close up on eye is good - fits with song

- Maybe add few shots of other things in between while strumming guitar - goes on for quite a long time
- Lyrics links with visuals - good
- Very nice all together though

Feedback 2
- Couldn't see past 10 seconds
- Opening shot when camera zooms out from guitar shot 1 to guitar shot 2, perhaps either make a quick jump between shot 1/2 or slow it down completely. Looks too jumpy. A quick cut may neaten it up
- Eye shots steady and clear
- When playing guitar at start, it's not in time with the music playing guitar
- Camera work is steady
- Mise en scene - Simplistic using the guitar, not much else but effective
- Camera work - Steady, more diverse shots needed?

Feedback 3
- Good use of live performance
- Good shot of guitar
- Like the blinking of eyes
- Good close up but slight reflection in eye
- Good use of visuals and lyrics

Wednesday 19 October 2011

Very Rough Cut



Above is our Rough Cut for our music video; the type of shots that we have in the video is a medium shot, close up and extreme close up. Just by doing the rough cut we have established that we may need to change the beginning of our music video where we have a guitar playing as we believe that our medium shot does not justify the lyrics to the music that we have chosen.

Risk Assessment

Risk Assessment

What are the hazards?
Who/what might be harmed and why?
What action is necessary?
How will you put the assessment into action?
Weather
The people involved and the technical equipment if it was raining.
Take an umbrella, or reschedule filming for another day.
Check the weather forecast beforehand and on the day.
Uneven ground
The people involved and the technical equipment.
Wear flat shoes and make sure your filming location has a reasonable amount of even ground.
Check the location before filming.
Fire
Everyone involved and others around us.
Keep a bottle of water nearby in case the fire becomes uncontrollable.
Inform someone of when and how we plan to film the fire.
Knocking/Tripping over tripod
The people involved and the tripod.
Maintain a reasonable distance from the tripod whilst filming.
Make sure there are one or two people in charge of the tripod ensuring no one is harmed.
Being interrupted by animals
The people involved and the technical equipment.
Be wary of passing animals, and try to avoid filming whilst animals are around.
Choose a filming location where you are unlikely to be interrupted.
Dropping the camera
The camera.
Make sure the camera is held in the correct position.
Ensure it is safely attached to the tripod.
Filming by the road
The filming crew and actors.
Ensure all actors are safe and away from ongoing traffic.
Be aware of approaching traffic.
General health and safety of those involved
Everyone, including animals.
Before filming make sure you are aware of any safety issues and incidents.
Be extra cautious of any possible hazards.
Swings in the park
Actors.
Make sure they have at least one hand on the swing at all times.
Explain to the actors the importance of holding onto the swing.
Musical instruments
The actors and the instruments themselves.
Hold the instrument in the correct way to ensure there isn’t any damage caused.
Sit down whilst holding the instrument to ensure you don’t drop it.


Chosen Locations

For our music video to Heartbreaker by Pink, we decided that many of our shots would be outside. We decided to use outdoor shots as it would be spacious and we could get shots of just the main people needed, without other people in the background. We also liked the idea of scenery in the background such as grass and trees. The natural sunlight was also another factor we decided would look effective.

The Great Park

The first location we looked at and decided to film parts of our music video was the Windsor Great Park. We thought that this would be a good location as its very spacious with the potential to have natural, scenic backgrounds. Here we filmed the girls holding and tearing the flash boards. We used a large tree as the main background for these shots, and as we zoomed out, you can see more scenery such as the grass, leaves and other trees. We liked the idea of the girls standing alone in a spacious area to show that they are perhaps 'alone'. We also found that filming in a quiet area was easier as we didn't have many distractions and potential problems such as traffic and people.












Another location we used for filming was at the back of our school. Here we filmed the main female lip syncing. This area was also scenic and natural as it featured trees, willow trees the autumn leaves and grass. The day we filmed on was sunny yet windy which gave a successful effect as the sunlight brightened up the shots, whereas the wind was blowing the girls hair giving a good effect. Again, this location was quiet and vast allowing us to get some more natural shots. This fitted in with the general idea of the music video and shots we had previously filmed at the Great Park.

We also filmed the burning of the photos and the falling rose petals outside at our school. We decided to film the burning photos against a fairly plain background as this allowed us to put it into our music video where ever we felt necessary. By doing it against a plain background, this also gave us the freedom to do more effects and editing with it such as fading into another image.

We filmed the rose petals in two locations so this will allow us to use which ever shot we think is best, or both. We firstly filmed the rose petals falling against a brick wall. We thought a plain background would look effective and give us more options when editing. We also filmed the rose petals falling with a tree and natural surroundings as a background. We thought this would tie in with the rest of our music video and other chose locations.

Tuesday 18 October 2011

Final Test Shots



Above is a video showing our test shots put together with the music to our music video. The reason behind the test shots were so that we could figure out how to use the camera and eventually try and see what type of different shots we would like to use in our music video. In the end we did our test shots on the following : -
  • Zoom out into a long shot
  • Extreme close up
  • Zoom out medium shot
  • Medium shot
  • Close up
The above shots helped us as a group decide on which shots we wanted to use in our music video and which shots we needed to practise.

Star Analysis P!NK

In the star analysis we have chosen to look at the artist P!NK. The reason why we have chosen to look at this particular artist is because our chosen track for our music video's artist is P!nk. We have decided that by doing a star analysis on P!nk we will gather some background information on her as well as understand the themes and convention of her Original Music Videos.As a group we have looked at 6 music videos that had P!nk in them. Below is a list of the 6 music videos we analysed : -
  1. Lady Marmalade
  2. Just Like A Pill
  3. Raise Your Glass
  4. Fuckin Perfect !
  5. Family Portrait
  6. Stupid Girls !


Above is the music video Lady Marmalade and even though this is not P!nk's solo song she has a major part in this music video. This music video was produced in the year 2002 when P!nk's solo career had just taken off and inside this music video we can see that she has chosen to stuck to her original look of rock and roll hair. The look of rock and roll hair is more appealing to a wider teen audience from the ages of 15 to the age of 25 as it abnormally looks better on her than any one of her cast members in the music video.
P!nk’s make up in this music video is very subtle on her face but heavy on her eyes as this gives oomph to her appearance but also still sticks to her style rock and roll look. This music video is a hit with P!nk’s target audience as there is currently 30, 313,715 hits and is still rising.



The music video above is called Just Like A Pill and was produced in the year 2001 when P!nk’s solo career had just started. The music video began with acoustic music of a piano. In the music video there is a band playing the song and P!nk is singing along to her song. The theme of this music video is also rock as P!nk has stuck to the theme of pink and it is vividly visible in a strand on her hair. The colour scheme in this music video is black and as usual the colour pink stands out as that is her branding image.


P!nk’s make up again is subtle on they face and heavy on the eyes emphasising the emotion and meaning of the song portrayed through her eyes. This music video is a clear hit with P!nk’s target audience as the music video currently has 137,563 hits and is currently rising.



Above is the music video Raise Your Glass. Again in this music video there are some areas of the music video where there is acoustic music of a guitar and the theme of this video is P!nk again establishing her brand. The music video has elements of rock as this is shown with P!nk’s hair. This music video tells a linear story which has elements of perfect synchronised dance movements.


Again P!nk has used subtle make up on the face and heavy make up around the eyes and the mouth. Again this music video is a hit with P!nk’s target audience as it currently has 36,067,398 hits and is currently still rising.



The music video above is called Fuckin Perfect ! In this music video the story is linear and fragmented as the story is told by flashbacks and reoccurring images in the person life in this case it is a bear. In the flashbacks they are in colour contracsting to ther reality colours as they are dark and vivid. P!nk again has stuck to the reoccurring colour pink as this is shown in the images of the music video and the type of clothing that is worn throughout this music video.
P!nk again has used subtle make up around the face and has gone heavy on the eyes and the mouth. The music video currently has 32,557,077 hits with its target audience and it is still currently rising.



Above is the music video called Family Portrait. This music video is portrayed by a linear/fragmented story line. The colour pink has remained throughout this music video as this is shown in the clothing and the make up. The theme rock is also portrayed in this music video as this is shown by again the type of clothing and the hair styles. The music video shows a rift between two different worlds one of a nuclear family and one of a single parent family.
The make up in this music video is mainly portrayed around the eyes and the mouth. The music video currently has 10,223,759 hits and is still currently rising.



The music video above is called Stupid Girls! The story behind this music video is told behind a linear storyline. The colour scheme of this music video again is the colour pink and this is shown by pink glasses and pink items of clothing that happens to reoccur many times throughout this music video


Make up in this music video is like many of P!nk’s other music video where there is hardly any make up around the face but heavy makeup around the eyes.The music video currently has 16,313,480 hits with it’s target audience and is still rising.


From looking at the above music video’s in detail we have concluded that in our music video we would like some sort of acoustic instalment playing to fit in with our music videos P!nk has made. Our make up again is going to be heavy on the eyes and subtle around the face. The colour pink is going to be a reoccurring colour and our lyrics will match the visuals. We have conclude that our target audience will be from the ages of 15 to 24.

Monday 17 October 2011

Music Video Shot List

Below are our music video shot lists. Together we made a rough outline of how we imagined and wanted our music video to be like.




Intial Ideas: - Make up

Our ideas for the make up is having subtle make up on the face and heavy make up on the eyes.


The above image is what we aim our actors to look like and having the make up done this way gives emphasis on the characters as we are trying to keep make up minimal an exception for the eyes. As, this would fit in with the ideas of P!nk in her previous music videos.

Below are a few stills from P!nk's previous music videos which shows the different type of make up. We can see clearly the emphasis it has on the audience as it shows a sence of emotion.


Intial Ideas : - Colour Pink

In our music video we have 21 individual shots and in every apart from the first and second shots we will have the colour pink so it stays as a convention of other P!nk's music video's.

The logic behind this is that in every one of P!nk's music video's, the colour pink is always there and stands out to the audience.

Below is a few images from P!ink's music video's where the colour pink is portrayed.



Pink is a mixture of red and white. Commonly used for Valentine's Day and Easter, pink is sometimes referred to as "the color of love." This shows the reasoning behind P!nk’s choice of colour as a majority of her music videos portrays some sort of element of ‘love’

Intial :- Enviroment Conditions

Initially as a group we wanted to film when the weather was nice by that we mean that the sun would be out. As we were supposed start filming 03/10/11. We checked the weather forecast for that week and when we saw that it would be cloudy and sunny we thought that was great as we would be able to get a lot of our shots that we needed for our music video.

We initially decided to then film when the weather was allot better but this had changed because we eventually had to re - film as we discovered that part of the music video did not look professional enough. For us to initially do this we had to choose a closer date where we could quickly film what was necessary and where there was no one to disturb us.

The next time that we had filmed the day was cold and there was no sun so we all had to ensure that we brought coats and scarfs so that we did not catch a cold. The day after we filmed it was sunny and for us that was a huge disappointment as we had already finished filming. That was due to our lack of knowledge on the weather and on the day we did the best we could.

Intial :- Special Effects

The special effects that we wanted to use were the fade in fade out so our transactions in the music video ended up being smooth and eye catching to catch the audiences reaction. We also wanted special effects for the ending of our music video; the idea initially was for the rose petals to blend in with the guitar when the music video would come to an end.

Above were the two main special effects that we may tend to use. Our reasoning behind this is that because of the song being about heartbreaking we wanted to show quick but memorable flashbacks that would keep the audience enticed for watching more and wanting more.

We believe that in order to make the above ideas work we need to actually get the right shots and camera angles of the small things because that is what the special effects will be used upon. This then gives the music video a complete satisfying ending which a satisfies the audience.

Intial Props

The main prop we believe we would need for our music video would be the camera and the tripod without either of these items we would not be able to film any of our music video.

There are many small props that we may need whilst filming the music video and those would be a lighter and a photo to burn. This is reason we would need a lighter is that we are intially deciding on whether we would have a scene in the music video were the main actor will set fire to one picture which was a photo of them as a couple now that she has had her heartbroken. This would mean for us that the burning would also have a match on action to the lyrics where the visuals match the lyrics.


We would also need red rose petals for our intial idea of the ending of our music video. This would be a very difficult prop to find as the roses would have to be plastic as apposed to having real red roses as they would only fly away in the weather. Our reason behind in having plastic roses is that they are cheap to buy but also if we loose some we can always buy new ones as they are cheap to buy. Bu twe may have some difficulty in purchasing thewm as the season for roses has passed so many shops may not have them in stock.


By not having the roses for our music video we feel as if the music video would not have the same ending effect on the audience whilst watching.

Intial :- Flashbacks

Initially our thoughts of flashbacks is that they show the happy or bad times of someones memory. Our song that we are using for our music video is sung by the artist P!nk we believed that this was the perfect opportunity to show how heartbroken someone could get at just remembering the good times of a relationship and this should be shown by flashbacks. If we were going with the thought of flashback is we felt that the flashbacks should be a reoccurring element in our music video.

As a group we looked at the song F**kin Perfect by P!nk and throughout the music video there were flashbacks going from the childhood to adulthood. This is what inspired us to think one step ahead and also include flashbacks in our music video where the flashbacks would be in balck and white. This would then give a sence of looking back into the main actors past and understand how they got to the current break up stage so the audience could get a fell of the story and understand what was happening in the music video.

Intial Costumes

Our intial idea for our costumes is that the lead lip syncer would wera casual but girly look which may include dark, dull clothered clothing. This was so that we would stick to the same theme in the othere music videos made by P!nk.

The male lead who is going to be a couple in the music video would be wearing jeans going for the casual day out look. Because this scene would be portraying the couple in ‘love’ as they were only in the earlystages of their relationship wear a guy makes an effort to dress.  


The female lead who is going to be a couple in the music video would be wearing jeans and a summery or flowery top with matching jewellery that will be pink. The reason behind the jewellery being pink is that this will continue to stick to P!nk’s other music videos.

Intial Mise En Scene

One of our locations that we are thinking of is the great park. Below is where we may film, the reason behind this location is that there are no houses in sight or any cars insight, as it would look like our ideal location for a couple to hang out. And emphasis on the perfect scene to show someone heartbroken in a secluded meadow.

Our genre is pop therefore we have looked for suitable locations where we would have the place to ourselves as well the actors who are performing to feel safe whilst filming. The reason why the great park would be good for our music video is that we want to film the scenes in which a person is heartbroken from a previous relationship and we believe the only way of showing this is where there is a lot of space enough to show the emptiness of the person who is heartbroken as they are no longer in a relationship.


Initial Ideas Moodboard

Below is a moodboard of our overall initial ideas for our music video to the song 'Heartbreaker' by Pink.

As you can see from the moodboard we have included images that we got from the internet of a guitat, flashboards, a river, burning of paper, hearts, rose petals, park scenery, an ice rink and many more.






Intial Idea and adaptations of the music video

The idea of our music video orginally came from looking at another music vdeo by Miley Cyrus - 7 Things . The concept of this music video is where the lead singer is Miley Cyrus and she starts naming things that she hates about this one person and there are a few number of girls who also express their hate of others in this video. Below is the music video of Miley Cyrus - 7 Things.


As you can see from watching the above music video is that we wanted to use a similar concept for our music video where a few people were to express their pain of a break up.

Test Shots

These are shots that are used as an example of how we use the cameras so we are used to them when we get ready to film our music video.





Above are a few stills from our test shots and from the above test shots we can see what needs to be improved and why. We also got someone else who knows nothing about media or shots and asked them if by looking at our shots they believed they showed a clear enough image. From the feedback that we had received it was clear that the the shots were clear but still needed a better focusing point as well as sometimes it was not clear what the focus point of the image was.

Intial :- Potential Actors

The potential characters that we have are Peram, Jemma, Henley, Nikki, Daniel, Evalene, Luke, Toby. Below is a character profile for each of the above name and why they would be suitable for our music video and which role we could have they playing.

Luke
Above is one of the people we may cast as our male leading role Luke. The reason of why we believe he may fit the criteria of our male role is because the person we are looking for has to be tall and comfortable in being able to portray a happy couple look and we believe he may have it.

Toby
The above is another potential person we may be looking to cast as our main male role. The reason behind this choice is that Toby is charismatic and enthusiastic as a person and we are looking for a laid back male who is in love but can take a relationship serious.

The above is our last potential person for the male role to cast in our music video. The reason behind this choice is that Daniel has a girlfriend already and we are also looking into his girlfriend to be a potential lead female role. This is so that the couple will feel at ease as they are already going out and it will be easy for them to act as a romantic couple as they themselves are still in the early stages of the romance.

Above is a potential cast for the role of the female lead. The reason behind this choice is again is that Nikki already has a boyfriend who we are looking to cast as one of our male lead roles and we believe that Nikki band her boyfriend have the best chemistry to portray out happy couple for our music video.

We have chosen to use Henley from our group as one of the girls holding a flashboard. This is because she was able to be filmed on the days required. She is also a teenage girl who can represent the storyline well as our song is from a female's perspective.
We have also chosen to use Jemma from our group as another girl holding the flashboards. Again, this was because she was available to film when needed. She is also a young teenager who fits in with the required elements of our music video.

The reason behind our choice of Peram is that again we believe she can portray all the heartbreak ripping scenes as Peram lot of energy and has been through a heartbreak herself so she will be able to portray the emotion in our music video.


The reason behind our choice of using Evaline for our music video lip syncer is that Evaline as a person is very confident as a person and is very passionate about the song she may lip sync too. She is also very good at acting and is able to show the emotion needed for this particular song.

Lyrics Analysis - Our Chosen Song

The song that our group will be making a music video to is 'Heartbreaker' by Pink. The lyrics to this video are as follows:

"I keep thinkin' bout that little sparkle in your eye
Is it a light from the angels, or your devil deep inside?
What about the way you say you love me all the time
Are you liftin' me up to heaven, just to drop me down the line?

There's a ring around my finger,
But will you change your mind?
And you tell me that I'm beautiful,
But that could be a lie

Are you a heartbreaker?
Maybe you want me for the ride
What if I'm fallin' for a heartbreaker?
And everything is just a lie
I won't be leavin' here alive
I won't be leavin' here alive, no

Temporary happiness is like waiting for the knife
Cause I'm always watchin' for someone to show their darker side
So maybe I'll sit back and just enjoy all this for now
Watch it all play out, see if you really stick around

But there's always this one question
That keeps me up at night
Are you my greatest love
Or disappointment in my life?

Are you a heartbreaker?
Maybe you want me for the ride
What if I'm fallin' for a heartbreaker?
And everything is just a lie
I won't be leavin' here alive
I might as well lay down and die

I'm holding on with both hands and both feet, oh
Promise that you won't pull the rug out from under me

Are you a heartbreaker?
Maybe you want me for the ride
I pray to god you're not a heartbreaker
This time around I won't survive
Cause if I'm fallin' for a heartbreaker
And everything is just a lie
I won't be leavin' here alive
I might as well lay down and die, oh
I won't be leavin' here alive"


The main message we got from this song was that it is about relationships and heartache. The female role in the song is clearly having doubt about a romantic relationship she's currently in. The lyrics to the song give a sense of meaning and passion. For example the lyric "There's a ring around my finger, But will you change your mind?" implies she is engaged to someone, but there's a possibility that person may end the relationship in some way.

We think that this song and the lyrics fits in well with Pink's 'Pop Rock' genre in general. A lot of Pink's lyrics to many of her songs consist of the idea of love, heartbreak and emotion.

There are a lot of rhetorical questions in the lyrics to this song. This gets the audience thinking and connecting with the song. An example of one of these questions is "Are you my greatest love or disappointment in my life?" The repetitiveness of the lyric "Are you a heartbreaker?" defines that this is the main message and meaning of the song.

Intial :- Potential Shots

The music for our music video genre is pop and listening to our music the first time we realised that the music is upbeat fast but aslo the lyrics to the song has a lot of emotion parts, so we need to have some shots that that can show a heartbreak and  shots that can portray a romantic time.

The shots we have intially decided on are : -
  1. Close Up
  2. Zoom
  3. Long Shot
  4. Mid Shot
  5. Extreme Close Up
  6. Two Shot
The Reasons behind the shots above is that we can show a part of a break up and some flashbacks of what it was like when there was a couple in love. Below are 2 stills one of a two shot and one of a close up.

Two Shot
Close Up

Intial : - What Make Up Is Going To Be Used


Our ideas for the make on our actors is to be subtle on the face and heavy on the eyes as this gives a sense of emphasis on the characters and portrays a certain image for our actor as this will indicate through  her eyes her pain of the relationship breaking up.
The above images are of some make up which may be used on our actors for the duration of our music video the brand names are Mac, Elizabeth Arden and L'Oréal.

The blusher that we are thinking of using is from the brand Mac the reason for this choice is because this brand is well known for the subtly effect on the face.

The foundation we are using is brand is Elizabeth Arden as this is what our actor usually wears and this colour matches her face well.

The eye shadow we are using is from L'Oréal the reason behind this choice is because this eye shadow gives a real sense boldness that is needed for this music video.

Sunday 16 October 2011

Intial Target Audience Research

From looking at P!nk's target audience we have seen that she has targeted the audience ranges from the 14-24. Just by looking at this target audience we decided to do our own research and ask a small number of people by doing a focus group with the ranges of 14-24. In this focus group we had discovered that with the themes for our own music video and the type of conventions that we wish to put in we are able to target the audience which made things much easier for us.

From just doing some first hand research about our audience in the focus group we were able to see what our target audience likes and dislikes were about the thoughts of our music video. from the feedback that we had received we believe that our music video should be understandable to our target audience as well as be known as a P!nks music video.

Monday 3 October 2011

DigiPak Conventions Analysis

I am going to look at two DigiPaks from two different genres of music and discuss the conventions. The two genres I will be looking at is Pop and Rock.


The Pop DigiPak I will be looking at is The Saturdays - Headlines! album. The Saturdays album cover includes a picture of the band with the name of the band in neon lights above the picture. These features are common within the Pop genre. The name of the album 'Headlines!' is shown on the band's magazine covers. The album cover is also very colourful and eye catching which is also a common element found in Pop DigiPaks.



The track list appears on the back cover of the CD case, where it is commonly found on most CDs. The songs are listed in a white font on a blue background. This matches the rest of the CD case and booklet. The barcode also appears on the back of the album as well as The Saturdays official website. On the back of the case it also states in small print that if you insert the CD into a computer's CD-ROM drive you can access exclusive bonus content.


The DigiPak is just a basic plastic case which includes the CD and booklet. The booklet includes messages from each band member and information on each of the songs on the album including who wrote the song, who its produce by and who published it.


The inside booklet is again very colourful and includes pictures of the band members. The colourful layout is a common convention found in Pop albums. The images of the band are in black and white, with a colourful, bright background. This helps the images to stand out as they are contrasting with the background.



The second DigiPak I'm going to look at is for the album 'No Line On The Horizon' by U2. This is an album under the genre of Rock.

The album cover is very plain and features the album logo in the centre of the cover. The band's name and name of the album, as well as a featuring song, can be seen on a sticker in the corner of the cover. The cover isn't as eye catching as The Saturdays album as it isn't colourful and bright. However, a more colourful artwork wouldn't fit in with their genre of Rock.





Like the Saturday's DigiPak, the track list is shown on the back of the case. However, the majority of U2's back cover is taken up by a picture of the band and then the tracks are listed in smaller print at the bottom. Is this a reverse of The Saturday's album as theirs shows an image of the band on the front of the album. Also on the back of U2's DigiPak for 'No Line On The Horizon' is the barcode, record label information and the band's offical website up the side.










This DigiPak is also a basic plastic case which includes a booklet which features photos, lyrics and track information such as who wrote and produced the songs. The booklet is also all in black and white which keeps the theme going as the front and back of the case are black and white. Similarly to The Saturdays - Headlines! DigiPak, the images of the band are also in black and white. Although there are no other colours included in U2's DigiPak.

Overall, these two DigiPaks are very different due to the genres of music. The main difference being the colour schemes as U2's album is all black and white, where as The Saturday's is mainly bright and colourful because of their Pop genre.