Monday 21 November 2011

Part 2 of digipak on photoshop

In this hour we decided to give photoshop another go and we were more successful this time as we had help from our media teacher. We wanted to try and make the image that we had black and white and we were successful up to a certain point as we wanted part of the image to remain the original colour. We achieved this by some help from our media teacher and when our media teacher had left us we had continued to make the picture black and white and saved the image we then decided we wanted to make the whole image black and white but before we could do that there was an unexpected virus on the computer shutting down all the previous work we had done.

Once we had uploaded the saved image on photoshop again we couldn't remember what tools we had use to make the image black and white and after a while we found what we were looking for but instead not the image turning black and white it began turning black and we had to undo the image a couple of times. By the end of this session we had still not figured out how to turn the rest of the image black and white and had decided that on the next lesson we would take notes from our media\ teacher on how to use photoshop and the tools.

Part 1 of digipak on photoshop

In this hour we decided to choose an image on one of our main actress for our magazine cover. We had already had an image of what we wanted the magazine cover to look like the problem was how we could put it down on photoshop.

We first decided to get ourselves reacquainted with photoshop as our first time on photoshop was a couple of weeks before and we had already forgotten the basics of photoshop. As a group we tried to figure out how to upload an image as a background and how we could get a layer added to the picture; we had finally managed this but unfortunately nothing would happen when we wanted to add or take out a specific part of the image. We then decided to start from afresh and try again this was probably the third time we were trying this and we finally uploaded an image and were able to cut out a certain piece of the image but unfortunately we were unable to add another image on top of the background image.

Intial Sketch Ideas For Magazine Ad

 For our ideas regarding the magazine ad we had decided that we wanted the image to be subtle but eye catching to our target audience. By doing this we decided to use one image which was easy as well as simple this was easy to photoshop and change the image.

We decided to put a picture of the main lip syncer as our magazine advert and we decided to put it in black and white. With this we had used the theme of p!nk through out of it.

Intial Sketch Ideas For Digi Pak

Our initial ideas for our digipak were very simple as we knew what we wanted and how we wanted it to come across to our target audience.

As a group we decided to go for a very subtle but eye-catching picture which portrayed emotion that could be related to from our target audience. Below is the image that we started to go on and from there we wanted to start developing it by adding small colour changes etc.


Feedback Of Final Music Video

As we had to re do our music video because there were some scenes were we had to re film because it did not look that good. We then got a few people to look at the music video and we came back with some positive and negative feedback.

Positive feedback
they were able to understand the concept
they liked the flashbacks
the flash boards were a great idea and in time with the music

Negative feedback
The lip synced needed more emotion to be portrayed
If you had more time there should be more camera angle and shots.

Timeline for Production

03/10/2011 - Started shot list
05/10/2011 - Completed shot list
10/10/2011 - Planned when we were going to film. Filmed test shots
11/10/2011 - Filmed the flashboard scenes for our music video
12/10/2011 - Cut test shots, uploaded flashboard shots to final cut
14/10/2011 - Filmed burning of the photo and lip syncing for our music video
17/10/2011 - Cut and edited the test shots, filmed the petals falling and uploaded the lip syncing scenes to the Mac

16/11/2011 - refilmed the lip sycning scenes

Saturday 19 November 2011

Re-editing of Lip Syncing

Once we had re-filmed all of the lip syncing scenes, we all sat down and started to re-edit our music video again. As we deleted each of the old lip syncing scenes from our completed music video, the remaining clips seemed to move to the right slightly causing our entire music video to be out of time with the audio. We spent a couple of hours editing the whole thing and trying to get it all back in time however this was proving quite difficult, so we decided to go back to our original complete music video and insert a few of the new lip syncing scenes where the old lip syncing scenes were. 


As we already knew, editing is a long process and we managed to finish editing our music video completely for the second time, within two hours.


From day one, we have all experienced some difficulty with an element of making a music video. Every time we had difficulty we managed to sort it out and correct our mistakes. We have all learnt a lot more about the process of producing and editing a music video and feel as though we have created our music video to the best of our ability. 

Re-filming of Lip Syncing

After watching our final video, we received some feedback. We weren't too happy with the predicted grade that we were given so we decided to re-film our main character Evalene lip syncing. As soon as we had all made the decision to re-film, we all sat down together and wrote a list specifying what it was we wanted to achieve whilst re-filming. We found that writing a list of what we specifically wanted to have within our music video made it a lot easier when it came to re-editing our video.

The next day we all went back to the location where we originally filmed the lip syncing scenes and we got Evalene to lip sync to the entire song 3 times from different angles. Using different camera angles will add variety to our music video. 


We all found it quite difficult the second time round, especially as the weather was different so we were worried that when it came to re-editing, it wouldn't make sense. First time around it was sunny and warm, and we re-filmed it was extremely windy and cold. In order to get a decent camera angle from above, Henley held the camera on the tripod whilst standing on top of a log. We found it hard to keep the camera steady due to strong winds...and standing on top of a log! 




We also got Evalene to climb into a tree and sit on a branch so that we could get a shot of her from below. This proved quite difficult too as we couldn't always see what she was singing. Luckily we managed to film everything we needed to within an hour. 


Thursday 17 November 2011

DigiPak Analysis Of Pop Rock Genre


I am going to analyse the DigiPak for Pink's  Pop Rock album 'Funhouse'. On the front of the DigiPak there is an image of Pink on a merry-go-round horse which fits in with the album name
'Funhouse'. The name of the album and artist is in smaller writing, diagonally in the center of the album cover. Also, in the corner of the cover, there's a sticker which says 'The new album from P!NK includes the #1 hit "So What" plus "Sober" and "I Don't Believe You"'. This gives the audience some information on what the album contains. The colours scheme on the front is mainly gold and red which also fits in with the theme of a funfair.

On the back of the album cover we can see another image of the artist Pink. The main piece of information on the back cover is the song titles that are included on the album. The different fonts of the song titles also have the same theme as the rest of the album which is the idea of a funhouse/funfair/circus. The colour scheme is more subtle than the front cover, showing different emotions as the front of the album is quite energetic where as the back of the album shows a more calmer side. This may imply that that there are different types of songs on the album, some fast and up tempo and some more slow and emotional.
The barcode is featured on the top left corner on the back cover. Information on the production of the album is also shown on the back of the album.

The idea of the funhouse is carried on throughout the album DigiPak. On the actual CD there's another image of Pink on a funfair horse with balloons which all keeps in theme with the album. Her styling also ties in with the rest of the album. Pink's outfit on the actual CD is quite childlike and bright which adds a fun element as well. On the opposite side (the back of the pull out booklet) we can see Pink dressed in a more formal outfit, showing a serious element. There's also images of clowns which again ties in the fun, circus idea.



Above are some images from the album booklet. The booklet includes lyrics of the songs and images of Pink. Again, the booklet also continues the theme of the fairground/circus. Most of the pages include an element of colour and all portray the idea of the Pop Rock genre of music.

Pop Rock Album DigiPak Analysis


Another part of our ancillary task is to analyse a CD of the same genre to the one we are currently studying and producing a music video for. As our chosen genre is Pop Rock, I am going to analyse the Pop Rock album entitled ‘Can’t Be Tamed’ by Miley Cyrus.


The name of the artist is clearly displayed across the centre of the album cover in large gold letters. The album title is written just below the artists name in the same gold letters however slightly smaller. The track listing is displayed on the back of the album in large bold white letters and takes up the majority of the space on the back cover.



Within the wording on the actual CD-ROM, it states that if you insert the CD disk into your hard drive, you can access bonus material from the album. Miley Cyrus’ official website is stated on the back of the CD case along with the record label that produced the album.

The credits, recording information, song producers and lyricists for each song can be found inside the information booklet that comes with the album. There are four images of Miley Cyrus throughout the accompanying booklet along with a page dedicated to credits, another for special thanks and several pages with the lyrics to each song printed on them.


The barcode is displayed on the back cover of the CD case and the CD logo is located on the spine of the case. The colour theme throughout the entire album of black, white, gold and purple reflects the genre of pop rock. The CD case is a basic case which opens up to reveal the booklet on the left hand side and the CD on the right hand side.


DigiPak Analysis Of Pop Rock Genre



This is quite a simple digipak, the inside of the digipak is mainly blacks and dark colours, one of the panels contains a photo of Britney which is quite simple and also inkeeps with the theme as she is wearing black. The left panel contains her initials where the right panel contains the initials for the album title. This is very simple unlike some of the other digipaks which contain lots of photos of the artist. The outside covers contradict the theme inside as the colours that are used as completley diffrent, they are very light. The front cover inkeeps with the gold writing theme and the album title and artist name are displayed in big letters on the front.
The front includes an image of Britney looking seductively at the camera which supports the male gaze theory and this could appeal to the male side of the audience. Females are drawn in by the image inside as although the outfit is quite revealing, which would once again support the male gaze theory, it also resembles a fashion image, something which you may find in a fashion magazine and this is what gets the female side of the audience.
Britneys main genre is pop and this itself would appeal to the younger audience, however, as the digipak is quite simplistic this could appeal to an older audience. It may also suggest that Britney wants to be taken more seriously as an artist, compared to previous albums and it may also suggest that she has matured. The main image takes up the full of the front panel, this is because Britney is an artist that people recognise so this would draw someone into buying it as it's clear who the artist is.
The track listing is in black which does not follow the theme of the gold writing, this may be so that it stands out from the other text.

Wednesday 16 November 2011

Magazine Advert Analysis Of Pop Rock Genre


Above is Madonna's album cover which was released in September 2009. Madonna is pop/dance music artist and has had some big hits in the charts which many people enjoyed listening to. This particular advert for her album is enticing because she is using her old 80's look which might appeal to an older audience because of her style. The use of the colours are bright which are also attractive which make the audience look at the advert. Her eyeshadow is a bright blue which is appealing as it entice the audience more and with the use of her red lips is a seductive look but comes across as enticing because it is in the style of Marylin Monroe. The style of her is appealing because not many people would have this kind of style in this present day so it could make people buy it because she is producing in her style that she used to. This advert is advertising her 'Ultimate Hits Collection' which is more appealing because it will be all of her greatest hits in one album. The name of her album is 'Celebration' which might represent her re-releasing her old songs and trying to make this album big.

Magazine Advert Analysis Of Pop Rock Genre


This is a magazine advert for Gwen Stefani’s album ‘Love. Angel. Music. Baby.’ This artist and album comes under the same genre of music as our chosen song and music video - Pop Rock. The artist’s name features in big letters in the centre of the advert under a picture of her. Under her name is the album’s name ‘Love. Angel. Music. Baby.’ At the bottom of the poster it states that the album is “in stores now” which tells the audience that the album is currently available for purchase. The poster also includes information on featuring songs that include ‘What You Waiting For?’ and ‘Rich Girl’ featuring Eve. It’s hard to tell from the image of the advert whether it states what form of release the album is available in. At the very bottom of the advert we can see Gwen Stefani’s official website ‘www.gwenstefani.com’. This advertises her website which will allow fans to access more information on the artist. Above the website address is details on the production crew who worked on the album. This again gives more information on the album that is being advertised.
The main image we can see on the advert is a distorted photo of Gwen Stefani. The image is slightly blurred. This image instantly tells the audience that that advert is advertising her. Underneath her picture is her name and album title. This then explains what the advert is advertising. In the bottom left corner of the advertisement we can see an image of the album that is being advertised. We can see that the main image on the advert is similar to the image on the album cover. This keeps the theme the same. The colours of the advert seem to be quite luxurious and royal with the golds, reds and silvers. Gwen Stefani also appears to be posing on a thrown and with a crown in her hand. This again ties in with the royal theme. One of her songs that features on the advert is entitled ‘Rich Girl’ which again fits in with the idea of money, royalty and luxury. This theme also ties in with Gwen Stefani’s style represented in her songs, photos and music videos.

Magazine Advert Analysis Of Pop Rock Genre


As part of our ancillary task we have to analyse a magazine advert for an album of the same genre in which our project is based around. I have chosen to analyse Lady Gaga’s pop rock album entitled ‘The Fame Monster’. As you can see, the main image used for the magazine advert is the same image that has been used for the album cover. The artists name is displayed in large bold letters at the very top of the advert, and directly below is the album title. Two images of the artist have been used for the magazine advert. The two images match the theme which has been used throughout the advert; black and white. As well as being known all over the world for her music, Lady Gaga is also well known for her weird and wonderful styling including hair, make-up and outfit choices. As you can see from the images she has opted for two different hair styles in different colours, subtle make-up in one image and bold in the other, a unique outfit for the left hand side image and a plain outfit for the image on the right hand side of the advert. The magazine advert background is black and all the wording is white in a basic bold font. The advert tells the audience a couple of the songs which are featured on the album, those being ‘Bad Romance’ and ‘Telephone’ featuring Beyonce. It also states the release date of the album; November 23rd. Lady Gaga’s official website is listed towards the bottom of the advert and it is a great way of getting fans to view her website in order to find out more about the artist and the album.

Finally, at the very bottom, the audience can see the name of the record label that produced Lady Gaga’s album; in this case the label being ‘Streamline Records’. I feel as though this magazine advert advertises Lady Gaga’s album effectively due to the boldness of the artwork and fonts. I also like the simplicity of using black and white and think this is another element in which attracts the audience’s eye.

Monday 14 November 2011

Final - Actors

Our final music video features five actors altogether. These are the actors and our reasons for choosing these actors.


Our lead role was the main lip syncing female. This part was played by Evalene. We decided to use her as our lip syncing role as she was willing to do this role. We thought her appearance would also fit in with our genre of music and lyrics that were sung. 




Our couples used in the flashback scenes were made up of Nikki and Daniel. This was a good pair to use as they are currently a couple so they would have a natural connection. Again, their appearance fitted in with our genre of music. They were also willing to play these roles and to do what was asked of them.


We also used two members from our group in our music video in the flashboard scenes. Jemma and Henley were the two teenagers holding and ripping the flashboards. We used them due to the fact they were able to film when we needed and were willing to do what was required for the music video. They also both fit in with the genre of music and the general story line of female heartbreak for the music video.

Final - Shots

The music for our music video genre is pop and listening to our music the first time we realised that the music is upbeat fast but aslo the lyrics to the song has a lot of emotion parts, so we need to have some shots that that can show a heartbreak and  shots that can portray a romantic time.

The shots we have decided on are : -
  1. Close Up
  2. Wide Shot
  3. Long Shot
  4. Mid Shot
  5. Extreme Close Up
  6. Two Shot
The Reasons behind the shots above is that we can show a part of a break up and some flashbacks of what it was like when there was a couple in love. Abovw is an image from our music video of a two shot as below is an image of a mid shot.

Final Ideas - Make Up

When we all sat down and discussed how we wanted the make-up to look in the music video we all had a clear idea of focusing on the theme pink. The first time we filmed our lip syncing scenes Evalene was wearing purple eyeshadow and a purple hoodie under her coat. We didnt mind that she wasnt wearing pink, as we knew that we would include the colour pink somewhere else within our music video. Once we'd received our feedback for our music video, and we'd made a list of the elements we specifically wanted whilst filming the second time round, for example the different camera angles, we decided to have Evalene wearing a pink top with pink eyeshadow.

Henley and Jemma also appeared in the music video as the two girls ripping the flashboards. We decided, as they werent the main characters, for them to just have basic natural make-up so that the focus was just on the ripping of the flashboards and the emotions in which they portrayed through their emotions and facial expresions. Another thing that we did to fit within our pink theme, was have Jemma and Henley to have pink nails. It's small things like this that we feel emphasise our pink theme.

Final Ideas - Colour Pink

For the whole of our music video the theme and colour is based around the colour pink. In our shot list we knew that there were 21 different shots and we knew that a majority of the shots would need the colour pink in them. Our main portrayal of the colour pink is when we have lip syncing in our music video. As you can see below the actress in the image is wearing pink eye shadow and is also wearing a pink top. The reason for having such a vibrant colour was due to the fact that in the artist P!nk's music video her reoccurring theme is the colour pink so we had to following this theme for the audience to recognise that this is P!nk's music video.

Final Mise En Scene

Our location for our music video was split into to 4 parts of our music video; the first part of us filming our music video was in Windsor Great Park this is where we decided to film the scenes of ripping the flashboards in half. This took approximately 3 hours to film to perfection we had to make sure the timing was right as we did not have access to the song for our music video.


Our second location for our music video is the small park outside of Windsor Girls School; this is where we decided to film the 'couple scenes' and we took a few hours to film these scenes as we wanted these scenes to longer than we expected to film as we wanted the scenes to have a natural and real feel for them.


The third location for our music video was filming inside of the school grounds and this was to film the burning scenes of a picture. This took roughly about an hour as the day that we decided to film this scene, it was quite windy, and this made it quite difficult to light the photo and keep it alight!


The fourth location for our music video was filmed inside of the school grounds where we could film the lip syncing scenes. This took longer than we imagined as when we first got the filming done and uploaded this to our music video we had some feedback and were advised that in order to get a better grade, we should re-film the lip syncing parts of our music video. We then re filmed our lip syncing scenes for our music video in the same location but in different angles.

Final Props

The main prop we needed for our music video was the camera and the tripod without either of the above ww would not be able to film therefore not be able to produce a music video.

There were many small props that we needed whilst filming the music video and those were lighter and a photo to burn. The reason behind that was that in our music there were a few words about burning and we wanted to match the image to the lyrics; the scene was of an actor setting fire to the image using the lighter whilst the audience could see the individual flames coming from the burning. This meant in our music video that wehad an match on action to the lyrics where the visuals match the lyrics.

We also needed red rose petals for the middle of the music video as roses are usually used for romance and we wanted to portray some kind of roomance throughout our music video. We used plastic red roses and our reasonbehind this was that they are cheap to buy but, also if we loose some we can always buy new ones as they are cheap and easy replacable. But we had some difficulty in purchasing them as the season for roses has passed so many shops did not have them in stock. So we had to ask around and a teacher volunteered to lend us hers.

Final Costumes

Our costume for the lead lyp syncer, as you can see above she is wearing a pink coloured t-shirt and black skinny jeans to an audience this will look a casual as we were going for the girly but chic look. The lead lip syncer is also wearing a black and white coat which is very eye catching ecspeacially in the scenes where there is a long or wide shot.

The costumes of our couple in this image you can see that the male wearing skinny jeans and a t shirt we wanted to portray the cool but down to earth guy and we wanted the male actor to feel as comfortable as he can be so the couple scene would seem natural. The image of the actress in this image shows that she is also wearing skinny jeans with small boots with a coat. Because it was very cold on the day that we filmed we decided that it would be best if she wore her coat to make her as comfortable as possible. To portray the girly look across in our music video we decided it would be best if she had her hair open as she also has a very photogenic look.

The image is of the heartbreaking scenes; the costumes that we used on the day was casual but comfortable at the same time as the main focus of the scenes would not be on the actors but on the peices of paper that they held therefore we didn't think much about the costumes.

Final - Speacial Effects

The special effects that we used were the fade in fade out so our transactions in the music video ended up being smooth and eye catching  for our target audience.

Above is the main effect that we have used and our reasoning behind this is that because of the song being about heartbreaking we wanted to show quick but memorable flashbacks that would keep the audience enticed for watching more and wanting more.

Thursday 3 November 2011

Part 7 Editing Techiques

In this session we had finished our music video and there were only a few final touches that needed to be made and this included editing the footage with the colour etc and in some areas of our music video we decided to modify the footage in order for the music to be perfectly synchronised with the footage.

Throughout this session I had tried to find the effect of an sparkle because originally on the old footage I had found it but couldn't remember where I got this effect from. Towards the end of the session i had given up on looking for that particular effect and decided it was better if we didn't have the sparkle because it would still give the same meaning to the eye without an effect. By the end of this session I had uploaded the music video to quick time and had shown our other group members the final music video.

Part 6 In Editing Music Video

In this hour we used the time wisely as the deadline was getting closer we had a few final pieces of the footage that we needed to put into the music video. We began watching our music video and realised that in some parts of the music video it was put of sync this meant that we had to try and modify the speed or extend the footage. This where we decide to put in fade In's and outs through out our music video but only in the parts that were flashbacks. The reason behind this was that when a person has a flashback it has to be different from the music video itself therefore that is why our flashbacks are in black and white and also have a fade in before we get to see the flashback this makes the transition of the footage smoother.

Part 5 In Editing Music Video

In this lesson of editing we started to add more footage on to our music video; we decided that we would do the editing parts of the music till the very end that way we would not waste anymore time trying to work out what to use as in our music video we are looking for consistency.

Jemma and I began uploading the correct footage on to final cut and this was a success as we managed to get about a minute's worth of the music video complete. Once we had done that we had discovered that some of our footage was out of sync with the song for our music video as we spend about 30 minutes to modify our footage to the right speed/tempo of the song.

After we had finished modifying the footage we had created we could not play our music video because we had made changes to the original copy and this is when we found out that we had to render our music video so the changes could take place. This happened to be a reoccurring thing throughout our hour rendering the footage and that took around 2 to 3 minutes sometimes even longer.

Part 4 In Editing Music Video

Jemma and I decided to start our editing again and start afresh. We mainly wanted to do this as we weren't too keen on the effects that had been applied to the shots and also the timing of each scene. We didn't feel confident in changing what had already been done so we decided to start again on a new sequence.

We initially put the guitar clip at the beginning of the song, for the entire instrumental intro however we read back over our feedback that had been given by our peers and noticed one comment which said that they felt having the same clip for the entire introduction was too long. We then mixed it up a little by using two different clips of the guitar. We felt this looked much better however continued tweaking to try and improve it further. In the end we settled with having one guitar clip, then a shot of Evalene, then another clip of the guitar. This broke the introduction up and we felt it looked a lot better than the original version we had edited.

We also played around with the scene of Evalene's eye. We experimented with the shot of both her eyes, just one of her eyes, and then the clip of her blinking. We altered the blinking clip and made it more effective by decreasing the pace. This worked well with the tempo of the song, the lyrics as well as the genre.

As we continued to edit our music video throughout the hour, we learnt how we could create effective scenes by doing simple things such as slowing down the pace of a clip or by seperating the scenes in order to keep the audience intrigued.

Part 3 In Editing Music Video

In this hour I had spent even more time trying to work out what editing techniques I should use and what would look good in our music video. Below are the following editing techniques that I looked at and why they would/wouldn't work in our music video: -

Line Art : - This was too sketchy for our music video and if we used this throughout our music video it would look like a cartoon show rather than a music video sung by P!nk

Bad TV : - The reason I thought I would try out this effect was because this looked really good in one part of the music video but get quite out of place and from the start of this music video we have said that we would like the audience to be excited to watch more not confuse them

Crystallise : - I wanted to use crystalise in one part of our music video and this was when there was an a eye but unfortunatly this did not work out as i showed it to some other people and they were totally spooked out by the idea of the eye looking like a fishes eyes 100 times multiplied

Colour Balance : - The reason behind trying out this effect was to see if we could get the colouring right where we wanted it and that was not to dark and not too bright and this failed as i discovered that it was easier to do with the effect colour correcter

Part 2 In Editing Music Video

In this session I had finally uploaded the song to part of our music video this took quite a long time as I was unfamiliar with the software of downloading and uploading the song on to final cut. There were several attempts to try and save the song on to final cut but every time the song either deleted or didn't save. This is when I realised that the song had not been completely downloaded onto the computer yet therefore that was the reason why it was not saving on final cut.

Also in this lesson I had to move some parts of the footage so they were in time with the music now that I had finally uploaded it there. The next task that I decided to do was try some of the editing techniques and that included colour correcter and sharpen. This was essentially just a tryout on the footage as i wanted to see what would look good in our music video and what wouldn't.

Part 1 In Editing The Music Video

The first time we sat down to edit and create our music video we experienced several problems, one major problem being that we couldn't get the track onto the sequence! When we got the track on to the timeline, we then began to edit. We had to produce a rough cut of the first 30 seconds of our music video. We added a guitar scene at the beginning of the video and the music was purely instrumental. We then added the shot of an eye blinking for the lyric "I keep thinking about that little sparkle in your eye" to match the visuals. As time went on, we became more comfortable with using Final Cut and cropping the parts of shots we wanted to use. We weren't entirely happy with the beginning but we were running out of time to produce a rough cut.


This is when we decided to produce a very rough cut which would give the audience a quick 14 seconds view of our music video. This then would tell us what we thought needed any improvement before we edited anymore of our footage for the music video.