This is quite a simple digipak, the inside of the digipak is mainly blacks and dark colours, one of the panels contains a photo of Britney which is quite simple and also inkeeps with the theme as she is wearing black. The left panel contains her initials where the right panel contains the initials for the album title. This is very simple unlike some of the other digipaks which contain lots of photos of the artist. The outside covers contradict the theme inside as the colours that are used as completley diffrent, they are very light. The front cover inkeeps with the gold writing theme and the album title and artist name are displayed in big letters on the front.
The front includes an image of Britney looking seductively at the camera which supports the male gaze theory and this could appeal to the male side of the audience. Females are drawn in by the image inside as although the outfit is quite revealing, which would once again support the male gaze theory, it also resembles a fashion image, something which you may find in a fashion magazine and this is what gets the female side of the audience.
Britneys main genre is pop and this itself would appeal to the younger audience, however, as the digipak is quite simplistic this could appeal to an older audience. It may also suggest that Britney wants to be taken more seriously as an artist, compared to previous albums and it may also suggest that she has matured. The main image takes up the full of the front panel, this is because Britney is an artist that people recognise so this would draw someone into buying it as it's clear who the artist is.
The track listing is in black which does not follow the theme of the gold writing, this may be so that it stands out from the other text.
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